The members of Big Time Rush starred in a Nickelodeon musical comedy series of the same name, which chronicled the misadventures of four hockey players from Minnesota who move to Hollywood in hopes of making it “big time” as America’s next boy band sensation. Originally formed in 2009, Big Time Rush is an American pop music boy band composed of Kendall Schmidt, James Maslow, Logan Henderson and Carlos PenaVega.
The announcement and timing of Big Time Rush’s official comeback on Twitter in July 2021 couldn’t have been more perfect: In a pessimistic post-pandemic world, Gen Z has found optimism in many of their favorite childhood TV shows, owing largely to platforms like TikTok and YouTube to further spread their obsession. Big Time Rush is back, riding the wave of nostalgia sweeping over Gen Z.
